WIC Week 2026: Powerful Communication from the Inside Out

In the construction industry, women leaders are often navigating environments where communication styles have long been defined by dominance, volume, and aggression. Many women are told—directly or indirectly—that to be heard, respected, or taken seriously, they must communicate “like a man”: tougher, louder, more forceful, more masculine.

But what if that model is incomplete?

Power Communication, led by professional life and leadership coach Tarita Preston, invites women leaders to challenge the idea that power comes from aggression and instead explore a more sustainable, authentic, and effective source of influence, who they are being while they communicate.

This keynote workshop reframes communication as an inside-out process. Rather than focusing on performative toughness or external posturing, participants will learn that true authority is rooted in internal clarity, self-trust, emotional regulation, and grounded presence.